For over a decade, Hyundai Motor has deepened its partnerships with global museums and cultural organizations, including MMCA, Tate, LACMA, the Whitney Museum and the Korean Pavilion at the Venice Biennale. Hyundai Motor’s own art initiatives include Artlab Editorial, a digital platform dedicated to art writing by international voices and open call programs like the VH AWARD and the Hyundai Blue Prize. Our ongoing collaborations and programs embrace the complexities of the cultural landscape by exploring new ideas and perspectives with individuals and organizations within and beyond the art ecosystem.